eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Max Laarmann

Founder Emma Mattress

Max Laarmann (25) founded Emma Mattress in 2015. His aim has been to revolutionize the mattress industry with transparency and fairness and to demonstrate that a good mattress does not have to cost a fortune. Together with his team, he developed a mattress made of high-quality materials that optimally suits every type of sleeper. Emma offers a 100-night trial on their mattresses and a 100% money-back guarantee. In 2018, Max was awarded as one of the Forbes 30 under 30 in the category retail and ecommerce.

Check out the incredible speaker line-up to see who will be joining Max.

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