Michael Gartner

After 10 years in traditional retail, I started my eCommerce journey in 2013 and helped create one of the biggest multi-brand omnichannel fashion businesses in Europe. I first started in the purchasing department and then built up the Shop Management and Brand Relations teams, which have established themselves as relevant units in the organization: Together with my three direct reports and a team of 20 people, we manage the online shops of Peek & Cloppenburg in Germany, Austria, Poland and the Netherlands, as well as ansons.de and our luxury destination stylebop.com

As the responsible center for the entire onsite communication, we are always in intensive exchange with all relevant stakeholders: Purchasing, CRM, logistics, product and marketing departments. We coordinate the relevant content topics, campaigns, promotions and their implementation.

The exciting aspect of live shopping is becoming increasingly relevant. As a first mover in Europe, we already implemented the 1toMany format in April 2021 and are continuously expanding it. The fast-growing business segment of retail media also started from my desk. The Brand Relations department is in extensive exchange with the most important retail partners, with whom we implement exciting and constantly rethought media campaigns in our network.