Miray Sari Cigerli

Miray Sari Cigerli is an Industrial Engineer and holds a master’s degree in the Brand Management. Her current role is European Performance Marketing Manager at Beiersdorf, where she steers regional eCommerce strategies and media investment from start to finish, including Amazon and multi-channel players in the European markets.

Prior to Beiersdorf, she worked 7+ years at Henkel in various brand management and digital marketing roles. She was leading the most important categories and digital strategy as Head of Laundry and Digital Business before she left Henkel. Afterwards, she moved to Amazon to strengthen her eCommerce knowledge and merge with brand management expertise. She led one of the biggest categories at Amazon and steered market research and marketing strategies within the organization for 2 years.