Mr. Christoph Sterkel
Head of B2B, D2C, Marketplace eCommerce Europe Kellanova
Main Day 1 | 18th March
4:50 PM FIRESIDE CHAT: Building Brand Awareness: How can retailers capitalise on the use of marketplaces to expand their reach without diluting brand identity and retaining loyalty programs?
- What are the key considerations for balancing marketplace presence with direct sales channels to avoid brand dilution?
- How can loyalty programs be integrated or adapted for customers shopping through marketplaces?
- How can retailers promote a strong brand identity while selling on third-party marketplaces?
Check out the incredible speaker line-up to see who will be joining Christoph.
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