Michaela Fechter
Head of CRM & Digital Marketing Humanic
Main Day 1 | 18th March
2:00 PM PANEL INTERACTIVE: Blending New and Old: How can you create a holistic omnichannel strategy that encompasses traditional retail efforts for a seamless customer experience that drives positive business outcomes?
- How should you design processes that allow customers to easily switch between channels with the same experience to improve convenience and satisfaction?
- How can you unify online and offline experiences to ensure a consistent brand identity across all touchpoints?
- What metrics can be used to assess the effectiveness of cross-channel marketing efforts?
Check out the incredible speaker line-up to see who will be joining Michaela.
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