Nitika Surendran

As the Technical Conversions Manager at FTI Touristik GmbH, I merge deep technical expertise with a keen customer-centric approach to elevate user experiences across FTI and partner websites. My toolbox, filled with Optimizely, Adobe Analytics, and Microsoft Clarity, empowers me to lead data-driven optimizations and sophisticated A/B testing strategies. Together with design teams, I translate complex designs into interactive components, and serve as a driving force to boost performance and closely align users' needs. My goal is to ensure that technology and design not only meet but amplify the voice of the customer, driving meaningful and impactful digital experiences.