eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Norman Nielsen, Director, Organic at Omio

Norman Nielsen

Director, Organic

Check out the incredible speaker line-up to see who will be joining Norman.

Download The Latest Agenda

Conference Day One – 10th March 2020

Tuesday, March 10th, 2020

2:20 PM CASE STUDY: What new A/B testing approaches can you adopt to dramatically improve your engagement and success rate?

  • How to approach A/B testing – where to start
  • What questions do you need to ask in order to start the process?
  • How to decide which variation you need to test and for how long
  • How to run an A/B test if the traffic is low
  • The importance of running continuous A/B tests to create a more efficient website