eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Peter Grebarsche, Head of Digital Strategy & CRM at L'Oreal
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Peter Grebarsche


Head of Digital Strategy & CRM
L'Oreal

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda

Conference Day One – 10th March 2020

Tuesday, March 10th, 2020


2:20 PM How to develop a cross-channel platform that leverages your customer data and enables you to send the right message to the right person at the right time

  • Bring the gap between acquisition and retention: How to pull acquisition data to influence growth and retention
  • How to keep the funnel fed,  without forgetting to understand what is driving the highest value not just the highest volume
  • Moving from acquisition CRM strategies to customer behaviour CRM strategies: How to use connected data to increase your customer visibility and create more accurate buying behaviour models