Phil Voget
Head of eCommerce Cooper Consumer HealthMain Day 1 | 18th March
12:30 PM OXFORD-STYLE DEBATE: TRUE or FALSE: Investing in retail media and incorporating ads into your ecommerce website creates a negative customer experience
Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!
TRUE: Prof. Dr. Christian Stummeyer, Professor of Digital Commerce, Technical University of Ingolstadt
FALSE: Heike Lari, Director Partner Marketing & Consultancy, Zalando
MODERATOR: Phil Voget, Head of eCommerce, Cooper Consumer Health
2:00 PM PANEL INTERACTIVE: Blending New and Old: How can you create a holistic omnichannel strategy that encompasses traditional retail efforts for a seamless customer experience that drives positive business outcomes?
- How should you design processes that allow customers to easily switch between channels with the same experience to improve convenience and satisfaction?
- How can you unify online and offline experiences to ensure a consistent brand identity across all touchpoints?
- What metrics can be used to assess the effectiveness of cross-channel marketing efforts?
Check out the incredible speaker line-up to see who will be joining Phil.
Download The Latest Agenda