Prof Christian Stummeyer

Professor of Digital Commerce Technical University of Ingolstadt

Main Day 1 | 18th March

9:00 AM Chairperson’s Opening Address

11:20 AM KEYNOTE FIRESIDE CHAT: Interactive Retailing: How can you integrate the latest tools and trends such as interactive Gen AI and metaverse channels to create a fun ‘wow’ shopping experience?

What are the best examples for how Gen AI can be used to create personalised and engaging shopping experiences?
How can metaverse platforms be leveraged to offer immersive shopping experiences that replicate physical experiences and stand out?
What tools and trends can be combined to deliver memorable and exciting customer journeys that drive sales and loyalty?

12:30 PM OXFORD-STYLE DEBATE: TRUE or FALSE: Investing in retail media and incorporating ads into your ecommerce website creates a negative customer experience

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: Phil Voget, Head of eCommerce, Cooper Consumer Health

FALSE: Heike Lari, Director Partner Marketing & Consultancy, Zalando

Main Day 2 | 19th March

8:50 AM Opening Remarks and Chairperson’s Opening Address

9:20 AM KEYNOTE FIRESIDE CHAT: Venturing Into Mobile Apps: How can you design a unique app that simplifies the purchasing experience, better connects you to your customers and creates a highly profitable digital sales channel?

What are the best strategies for designing an engaging mobile app that users are motivated to use for ease and increased satisfaction?
How can you implement recommendations, notifications and offers that are personalised and wanted by customers based on their behaviours and preferences to keep them engaged?
How can you overcome common pitfalls to ensure that the app is fast, reliable, and accessible to a diverse range of consumers and devices to maximise user adoption and retention?

3:40 PM Chair’s Closing Remarks & End of Conference – See you at the Next eTail Germany!

Check out the incredible speaker line-up to see who will be joining Christian.

Download The Latest Agenda