Prof Christian Stummeyer

Prof Christian Stummeyer

Professor of Digital Commerce Technical University of Ingolstadt

Day 1 | 17th March

9:35 AM KEYNOTE PANEL: Delivering AI-Ready UX: How can you rethink your SEO strategy and redesign interfaces to retain human-centricity in the new age of AI-driven customer journeys?

  • How can you redesign interfaces to prepare for AI-shaped customer journeys?
  • What are the best practices for retaining human-centric design to future-proof against AI-driven UX disruption?
  • How should we rethink user experiences in a world where AI is becoming the customer?
  • How can you ensure that your SEO strategy is ready for the new AI search landscape? 

4:30 PM PANEL DISCUSSION: How can you automate content and messaging with AI to strengthen customer relationships and drive loyalty at scale?

  • Using AI for content personalistation at scale that deepens CRM impact
  • Automating personalised messaging to drive customer loyalty and growth
  • Embedding AI across the customer journey to deliver context-aware experiences 

Day 2 | 18th March

9:00 AM Chairperson’s Opening Address

9:30 AM KEYNOTE PANEL: Becoming Customer-First by Design: How can you embed the culture, structure, and tools you need to create an organisation that prioritises CX excellence?

  • What are the best strategies for hardwiring customer-centric values into your organisational DNA to build engagement, trust, and loyalty?
  • How can you reshape team structures and decision-making powers to deliver faster and more seamless customer experiences?
  • Which agile communication tools can be integrated to boost alignment, collaboration, and execution across functions? 

10:30 AM OXFORD STYLE DEBATE: TRUE or FALSE: Loyalty programmes are the sign of a weak brand

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.

Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: John Sadeghipoor, Chief Marketing Officer, Lulu Guinness

- Strong brands earn loyalty organically through product quality, emotional connection, and purpose—not discounts or points.
- Loyalty programmes can be seen as a crutch for brands that fail to differentiate.
- Heavy reliance on loyalty incentives may erode margins and mask deeper brand or experience issues.#

FALSE:

    - Successful loyalty programmes enhance brand love, reward advocacy, and drive valuable customer data.

    - Leading brands use loyalty mechanisms strategically—not as a weakness, but as a growth lever.

    - Loyalty programmes can amplify brand values, build community, and deepen engagement far beyond transactions. 

    11:40 AM INTERVIEW: How can you decode the strategies of Asian eCommerce disruptors to compete effectively in Europe?

    • Which benchmarks can be measured against the likes of Shein and Temu to understand the new rules of digital retail?
    • How should you reassert value through brand storytelling to counter ultra-low-cost players?
    • How can you analyse platform-led commerce to prepare for the next wave of disruption? 

    Check out the incredible speaker line-up to see who will be joining Christian.

    Download The Latest Agenda