Prof. Dr. Christian Stummeyer

Professor of Digital Commerce Technical University of Ingolstadt

Main Day 1 | 18th March

9:00 AM Chairperson’s Opening Address

12:30 PM OXFORD-STYLE DEBATE: TRUE or FALSE: Investing in retail media and incorporating ads into your ecommerce website creates a negative customer experience

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: Prof. Dr. Christian Stummeyer, Professor of Digital Commerce, Technical University of Ingolstadt

FALSE: Heike Lari, Director Partner Marketing & Consultancy, Zalando

MODERATOR: Phil Voget, Head of eCommerce, Cooper Consumer Health

5:45 PM Chair’s Closing Remarks

Main Day 2 | 19th March

9:00 AM Opening Remarks and Chairperson’s Opening Address

9:30 AM KEYNOTE FIRESIDE CHAT: Venturing Into Mobile Apps: How can you design a unique app that simplifies the purchasing experience, better connects you to your customers and creates a highly profitable digital sales channel?

What are the best strategies for designing an engaging mobile app that users are motivated to use for ease and increased satisfaction?
How can you implement recommendations, notifications and offers that are personalised and wanted by customers based on their behaviours and preferences to keep them engaged?
How can you overcome common pitfalls to ensure that the app is fast, reliable, and accessible to a diverse range of consumers and devices to maximise user adoption and retention?

10:00 AM PANEL DISCUSSION: Perfecting Third-Party Advertising: What steps are leading retailers taking to establish their retail media channels that reach untapped customer bases across diverse demographics to drive revenue growth?

How can you use retail media channels to identify and target new customer demographics?
How can you measure the effectiveness of retail media channels in expanding your customer base and driving revenue?
What technologies or tools are being used to optimise retail media strategies?

3:30 PM Chair’s Closing Remarks & End of Conference – See you at the Next eTail Germany!

Check out the incredible speaker line-up to see who will be joining Christian.

Download The Latest Agenda