eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Prof. Dr. Christian Stummeyer

Professor of Digital Commerce Technical University of Ingolstadt

Main Day 1 | 18th March

12:30 PM OXFORD-STYLE DEBATE: TRUE or FALSE: Investing in retail media and incorporating ads into your ecommerce website creates a negative customer experience

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: Prof. Dr. Christian Stummeyer, Professor of Digital Commerce, Technical University of Ingolstadt 

FALSE: Heike Lari, Director Partner Marketing & Consultancy, Zalando

MODERATOR: Phil Voget, Head of eCommerce, Cooper Consumer Health 


 

Main Day 2 | 19th March

9:30 AM KEYNOTE FIRESIDE CHAT: Venturing Into Mobile Apps: How can you design a unique app that simplifies the purchasing experience, better connects you to your customers and creates a highly profitable digital sales channel?

  • What are the best strategies for designing an engaging mobile app that users are motivated to use for ease and increased satisfaction? 
  • How can you implement recommendations, notifications and offers that are personalised and wanted by customers based on their behaviours and preferences to keep them engaged? 
  • How can you overcome common pitfalls to ensure that the app is fast, reliable, and accessible to a diverse range of consumers and devices to maximise user adoption and retention? 

10:00 AM PANEL DISCUSSION: Perfecting Third-Party Advertising: What steps are leading retailers taking to establish their retail media channels that reach untapped customer bases across diverse demographics to drive revenue growth?

  • How can you use retail media channels to identify and target new customer demographics? 
  • How can you measure the effectiveness of retail media channels in expanding your customer base and driving revenue? 
  • What technologies or tools are being used to optimise retail media strategies? 

Check out the incredible speaker line-up to see who will be joining Christian.

Download The Latest Agenda