eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Rob Manning

Head of DTC & eCommerce Biotiful

Rob Manning is an accomplished eCommerce and digital marketing leader with over 25 years of experience driving growth for leading global brands across retail, FMCG, and D2C industries. With a proven track record in customer acquisition, retention, and brand building, Rob excels at leveraging data and insights to create innovative strategies that deliver measurable results. Currently eCommerce Director at a gut health company, Rob has a deep understanding of customer behaviours and is passionate about using creativity and technology to transform digital experiences. He has also shared his expertise as a speaker on topics like conversational commerce, retail media innovation, and loyalty strategies, inspiring industry professionals at prominent events.

Main Day 2 | 19th March

11:30 AM PANEL DISCUSSION: Blending New and Old: How can you create a holistic omnichannel strategy that encompasses traditional retail efforts for a seamless customer experience that drives positive business outcomes?

  • How should you design processes that allow customers to easily switch between channels with the same experience to improve convenience and satisfaction? 
  • How can you unify online and offline experiences to ensure a consistent brand identity across all touchpoints? 
  • What metrics can be used to assess the effectiveness of cross-channel marketing efforts? 


Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda