Sally Graham

Sally holds a degree in Design with a background in software and product development, amassing 20 years of experience in the UX industry. Her passion lies in empowering customers to enhance their digital products through various research methodologies, delivering actionable insights using innovative research technology. As a UX leader, she has successfully built highly collaborative teams and led international research projects, reaching hard to reach audiences worldwide. Sally has collaborated with renowned brands in the US, EMEA, and APAC across diverse sectors, including travel, media, finance, luxury, retail, healthcare, B2B services, and SaaS companies.