Viviana Ortiz Ruiz

As the Head of Data at parcelLab, Viviana Ortiz is dedicated to simplifying operational processes within the retail sector. With a career spanning more than 17 years, she has cultivated expertise in leading specialized teams and projects, translating technological challenges into practical value for organizations. Viviana's professional journey has been diverse, ranging from the Ecuadorian jungle in oil exploration to the dynamic landscapes of e-commerce, automation projects, and Data teams in Germany. Throughout her career, she has consistently aimed to propel operations into the digital realm, using information to not only meet but exceed user expectations. Equipped with dual degrees in Engineering and Law, a Master of Science, and currently pursuing a Ph.D., Viviana is not just a seasoned professional but also a passionate advocate for supporting women breaking into new industries and roles.