eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Mr. Volker Harbrecht

Head of eCommerce DACH Meta

Main Day 1 | 18th March

11:20 AM KEYNOTE FIRESIDE CHAT: Interactive Retailing: How can you integrate the latest tools and trends such as interactive Gen AI and metaverse channels to create a fun ‘wow’ shopping experience?

  • What are the best examples for how Gen AI can be used to create personalised and engaging shopping experiences?
  • How can metaverse platforms be leveraged to offer immersive shopping experiences that replicate physical experiences and stand out?
  • What tools and trends can be combined to deliver memorable and exciting customer journeys that drive sales and loyalty?

Check out the incredible speaker line-up to see who will be joining Volker.

Download The Latest Agenda