Will Penson

VP of Solutions Engineering Conviva

Will Penson is the VP of Solutions Engineering at Conviva, where he has spent 12 years building global pre-sales and customer success organizations. Throughout his career, Will has collaborated with some of the world's largest D2C businesses, including Disney, Sky, ITV, DAZN, Sling, and Zee, helping them understand how user experience, engagement, and conversion drive business success. In addition to his leadership in pre-sales and customer success, Will has held Product Management and GTM Strategy roles, shaping Conviva’s approach to product performance and customer impact. A recognized industry expert, he is a regular speaker at conferences and webinars, covering product performance best practices and big data technology trends. He also actively contributes to the industry, co-chairing and participating in working groups at organizations such as the SVTA and DTG. Before joining Conviva, Will held Sales, Pre-Sales, Technical Account Management, and Product Management roles at KIT digital (now Piksel) and Kyte, where he gained deep expertise in video technology and streaming solutions. Will holds an MEng degree in Mechanical Engineering with Business Management from King’s College London.

Main Day 1 | 18th March

4:05 PM Workshop 9: Unlock Growth: Automated Performance Analytics to Identify Revenue-Driving Opportunities

Revenue growth in e-commerce today is not about simply increasing marketing spend to get more users—it’s about optimizing your product performance and the resulting experience for your existing customers to improve conversions that can make the biggest difference. In this session, we’ll explore how automated product performance analytics helps brands like the NFL, Sky, and QVC identify underperforming user segments, uncover the root causes of conversion blockers, and take immediate action to recover lost revenue.

Learn best practices for going beyond traditional analytics tools to gain real-time insights into the reasons behind both flat conversions and conversion drops—whether technical or non-technical, UI glitches, third-party API failures, or slow payment processing. Automated product performance analytics surfaces issues and their impact instantly and helps prioritize the necessary enhancements and fixes, so you can address problems immediately and recover revenue without needing to increase user acquisition spend.

Key Takeaways:

Learn how to optimize underperforming user segments or cohorts with real-time data based on performance, not just demographics.
Track critical flows within customer journeys that matter most, like “time from PDP to Add to Cart” or “time from Add to Cart and Payment Success,” and fix blockers to recover lost revenue.
Prioritize customer-impacting issues with real-time anomaly-detection alerts, ensuring you focus on the biggest opportunities for growth as they happen.

Check out the incredible speaker line-up to see who will be joining Will.

Download The Latest Agenda