eTail Germany 2021

09 - 11 March, 2021

The InterContinental Berlin

+44 (0) 207 368 9573

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eTail Germany Blog

At eTail Germany, we love giving away plenty of free content, so you can always keep up with the latest developments in eCommerce & omnichannel. Below we have a few of our most popular articles and case studies.

How Digitec Galaxus is Adding Marketplaces and Adventure Packages to Its Offerings

When it comes to creating an online business, it never pays to sit still for long. Award-winning online department store Digitec Galaxus knows this better than most, as is evidenced by its adventurous new product offerings.

Intersport Is Going Omnichannel with Two Amazing New Digital Platforms

Switzerland-based international sporting goods retailer Intersport is making moves to become a leading omnichannel innovator with its Cooperative Retailers Platform and a smart partnership with OneStock.

How Volkswagen is Going Digital with Online Sales Platform and Cloud Computing

As the 'People’s Car', Volkswagen has a reputation for solid and reliable traditional German design and manufacture. However, with cloud connectivity and online sales platforms, the Wolfsburg based company is set to leap headfirst into the 21st century.

How Retailers Can Take Advantage Of An Attribution Model With The Latest Techology?

We sat down with Google's Measurement & Attribution Specialist, Bernd Holbein to learn how retailers can take advantage of an attribution model made possible with the recent advances in machine-learning technology.

How Can Marketers Bridge the Gap Between Omnichannel and the Consumer?

We sat down with Melanie Lauer, Vice President International Business Supplies at Conrad, to take a look at what the future of omnichannel holds not only for marketers, but businesses as a whole.

How Otto is Using AI to Help its Customers Make Better Choices

Popular products can often have hundreds of reviews written about them, so Otto is implementing AI tech to make it easier for customers to find the info they need.

MediaMarktSaturn's Strategy for Great eCommerce Service

MediaMarktSaturn has been testing its own same-day-delivery-by-robot service.

How Foodpanda is Changing How Takeaway Food is Delivered

Drone delivery, digital wallet, and AI chatbots. Foodpanda is changing what we expect from our food delivery service.