eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Roman Melzer, Head of Customer Care at Zooplus AG

Roman Melzer


Head of Customer Care
Zooplus AG

Check out the incredible speaker line-up to see who will be joining Roman.

Download The Latest Agenda

Conference Day Two – 11th March 2020

Wednesday, March 11th, 2020


12:05 PM CASE STUDY: How Zooplus is building a customer centric brand to engage and surprise customers with innovative experi-ences

  • How to overcome organisational silos to ensure customer insights are at the forefront of the whole business guaranteeing an integrated unique experience across multiple channels
  • Unifying business skillsets: How can you best restructure internal processes to align business functions and create seamless connections across customer channels?
  • How to create a next-level customer experience across all channels in to provide meaningful engagement and increase conversions
  • Understanding customer intent: How can you get closer to your consumers to understand their goals at every stage of the shopping journey to improve your CX across all touch points