eTail Germany returned for its 4th year with its best ever lineup. In 2016 we featured over 80 inspirational knockout speakers, 90+ interactive sessions and the opportunity to hear from and meet those that are really driving the incredible growth of e-Commerce in Germany.

This year’s event focused in on m-Commerce, digital transformation and personalizing customer experience. Through our unique interactive sessions we helped you get to grips with your biggest challenges and left the event with hundreds of takeaways that you can start to implement immediately.

‘The onsite support from your staff was absolutely terrific. Thank you for helping ensure the 1:1 meetings went smoothly, and for also assisting in driving traffic to our booth. We definitely saw good traction and have a number of follow up meetings with brands already scheduled. I was very impressed by the level of positive feedback from our booth staff and we truly value the customer service you and your team have provided with eTail Germany.’

Alison Lyne, Marketing Manager, Persado

Be Inspired. A Snapshot Of Your Keynote Visionaries:

Alexander Weih

Madeleine Mode

Thomas Krawczyk

Director Marketing, Sales & eCommerce
Doc Morris

Hartmut Deiwick

Kaufmanischer Leiter

Simon Thun

Chief Strategy Officer
Saatchi & Saatchi Germany


Thilo Bendler

VP Knowledge Management
Otto Group


Rainer Wolff

Head of Business Services
Media Saturn


Karsten Uhlig

Head of e-commerce & Business Intelligence


Matthias Häsel

Head of Online & Mobile Sales
Deutsche Bahn




Thought Leading


Learning and Networking



Inspiration. Leadership. Relationships.

Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you will learn, get inspired, find solutions for your business and build lasting relationships. All in a wonderful venue surrounded by palm trees.

5 Star Content

Our topics and content spans from: online marketing, digital engagement, customer acquisition and retention strategies, analytics, mobile, social, email, search, usability, design and more – If you have a pain point, we’ve got you covered.

You're In Great Company

Expand your community through fun and interactive networking with every part of the industry. From Nestlé Deutschland to Otto Group, from Puma to Schwab, or from Sky Deutschland to Aponeo... This is where the entire retail community comes to connect.