The eTail Germany Playbook 2026 [Register your interest]

As digital commerce across the DACH region continues to mature, retailers are entering a more complex phase of transformation By capturing the perspectives of 100 senior retail leaders across the region, this Playbook provides a clear snapshot of current maturity, persistent challenges, and the strategic choices that will shape the next phase of growth. Register your interest today and get the report as soon as it is live.

Was treibt Lebensmitteleinkäufer in Deutschland an [Webinar]

In diesem Jahr nimmt Deutschland erstmals an der RPI - Studie teil – einer globalen Initiative, die 2017 in den USA begann und sich seitdem auf 16 Märkte ausgeweitet hat. In dieser Sitzung werden wir aufzeigen, welche Faktoren die Landschaft des Lebensmitteleinzelhandels in Deutschland prägen und wie Sie diese Erkenntnisse nutzen können, um Ihren Wettbewerbsvorteil zu stärken.

The eTail Germany Playbook 2025

eTail Germany surveyed 100 leaders in the industry, including Directors and Heads of eCommerce, Marketing an Omnichannel. We wanted to find out how they are crafting an omnichannel experience consumers deserve, levelling up their data analytics to make key decisions, and aligning AI strategies to balance consumer wants and organisational needs.

eTail Germany - The 2024 AI Report

To explore how German eCommerce leaders are leveraging Artificial Intelligence (AI) in a rapidly growing market, WBR Insights conducted a survey of 150 eCommerce leaders across the DACH region in Q2 of 2024. The resulting report takes a deep dive into how organisations are utilising AI and the challenges they currently face.