Whitepaper & Media Center

The 2025 edition of our popular Playbook report is soon to be released! eTail Germany surveyed 100 leaders in the industry, including Directors and Heads of eCommerce, Marketing an Omnichannel, to find out how they are crafting an omnichannel experience consumers deserve, levelling up their data analytics to make key decisions, and aligning AI strategies to balance consumer wants and organisational needs. Please sign up here and be the first one to receive a copy.

WBR Insights surveyed 150 eCommerce leaders in Q4 of 2023 from various organisations across the DACH regions. We unpack the top challenges currently impacting retailers and the innovative solutions they are bringing to the table.

In Q3 of 2022, WBR Insights surveyed 100 Heads of eCommerce and similar companies across the DACH region, to find out about the challenges they are facing in 2022 and the innovative solutions being brought to the table.

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How confident are you in your omnichannel offering compared to your competitors? In Q1 of 2022, WBR insights surveyed 100 Heads of eCommerce and similar across the Germany, Austria, and Switzerland. This report explores how organisations are looking to create a seamless shopping experience, enhancing personalisation, and harnessing data in a post-cookie landscape. 

Trust By Design Commerce Search Powered By Empathy Platform. Empathy Platform, the first Trust by Design search-and-navigation platform, has completely revolutionized Carrefour’s Search performance (+49% search sessions and -48% abandonment rate) since it completed its migration from Endeca Search & Navigation (Oracle).

When it comes to eCommerce, one thing is for certain: Change. In a world where Covid, Brexit and inflation have shifted the way people shop for non-essentials, and sales cycles are getting more prolonged and increasingly unpredictable, minor changes and updates need to be made regularly. Retailers must focus on providing high-quality goods at the best price while also delivering exceptional customer experience year-round. So, how can retailers prepare? Our latest report covers how to achieve agility by listening to customer signals, understanding the ‘why’ behind consumer purchases, and the importance of optimising for mobile and native apps.

Make sure you comply with the GDPR and the ePrivacy Directive by following these simple steps in this checklist by Usercentrics