Agenda Day 1: 7th March
8:00 am - 8:45 am
Registration & Welcome Coffee
8:45 am - 8:50 am
Welcome Remarks
8:50 am - 9:00 am
Chairperson’s Opening Address
Dr. Christian Stummeyer -
Professor of Digital Commerce,
Technical University of Ingolstadt
Delivering the Ultimate CX With Personalisation
9:00 am - 9:20 am
OPENING KEYNOTE: Building the innovative retail network of the future: How emerging new technologies are transforming the retail shopping experience
Constance Stein -
Head of eCommerce Innovation,
Otto
· Winning the direct-to-customer conversation: How to personalise your customer’s shopping experience to stand out from the crowd in a highly competitive environment
· How to create an effective 1:1 personalisation roadmap to help you engage with your customer directly
· The importance of tracking every customer action along the sales funnel in order to better understand how to personalise their experience
· How to build different personalisation scenarios in order to know who you are talking to and what and where to personalise
9:20 am - 9:40 am
INSPIRATIONAL CASE STUDY: Demystifying ML: How to select the right use cases and how Zalando is getting there!
Michael Böhme -
Head of Direct Marketing Operations,
Zalando
· Practical areas where AI can make a difference: inventory, pricing, stockouts and more
· How to use AI to better engage customers through communication and experiences
9:40 am - 10:00 am
CASE STUDY : How customer knowledge and customer data can help you to build more engaging platforms in order to drive more effective online performance with a specific focus on the older customer
Patrick Osborne -
Head of Customer Insights & Analysis,
QVC
· The importance of connecting all the dots collected from customer data
· How to personalise communications while maintaining a consistent brand image
· How to create a more consistent online data collection and consolidation practice
· Top tips and tricks to develop your single customer view
10:00 am - 10:20 am
INTERVIEW: How AI Marketing empowers Manor to reinvent its campaign targeting strategy, deliver highly relevant messages and drive significant business impact
Francois Laxalt -
VP Product Marketing,
Tinyclues
Jeanine Jost -
CRM Project Manager,
Manor
Lisa Scholz -
Head of Customer Communication,
Manor
10:20 am - 11:00 am
Morning networking break / Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.
Room: Potsdam I
The View From The Top: C-Suite Perspectives
11:00 am - 11:20 am CHIEF DIGITAL OFFICER KEYNOTE: “Creating The One Buying Experience”: How to combine the best of physical and digital retail on a global scale to close the gap between offline and online channels Johan Lidenmark - Chief Digital Officer, Intersport•How to overcome the core challenges encountered when implementing a truly omnichannel business strategy
•The importance of the delivering consistent messages and experiences across all channels
•How to drive your offline audience to your online programs & vice versa
The View From The Top: C-Suite Perspectives
11:20 am - 11:40 am CHIEF MARKETING OFFICER KEYNOTE How the introduction of automation is changing the marketing function: Key challenges to address in order to maintain the human interaction behind the tech Arnaud Jolif - Chief Marketing Officer, DeinDeal•How the introduction of automation is changing the marketing department structure and how companies are addressing this change
•Where and how to start marketing automation efforts
•How do you know if you are ready to start the journey?
•Key challenges to overcome when implementing marketing automation
The View From The Top: C-Suite Perspectives
11:40 am - 12:00 pm CHIEF COMMERCIAL OFFICER KEYNOTE Taking the next step: How to extend the life cycle of a second hand product in a sustainable way Mr. Wolfgang Röbig - Chief Commercial Officer, rebuy reCommerce•Ensuring your systems are built to support expansion from day 1
•Maintaining an entrepreneurial culture during growth
•How to keep consistent customer experience as order fulfilment increases
•How to build a successful measurement framework and KPIs that show the effectiveness of your strategies
•Building the right teams to support company strategy
Room: Tiergarten I
INTERACTIVE STREAM – Workshops
11:00 am - 11:50 am Man vs. Machine Workshop: Boost your retargeting strategy by teaming human knowledge and the power of AI. Markus Menz - Sales Director DACH, RTB House Daniel Volož - Business Development Manager DACH, RTB House
Room: Tiergarten II
INTERACTIVE STREAM – Workshops
11:00 am - 11:50 am WORKSHOP: Real-Time Personalization: Increase sales across all channels using machine learning and in-depth customer knowledge Gregor Wolf - Managing Director, Evergage GmbH
Room: Potsdam I
Gaining A Competitive Edge
12:00 pm - 12:20 pm CREATIVE GUEST KEYNOTE The idea matters: How should a brand behave to make a stronger impact in such a competitive market? Markus Maczey - Chief Creative Officer, Plan.Net Group•How to inspire your customers, increase sales, and generate social media buzz
•How to develop an agile marketing method to create responsive content marketing that connects with your customers
•How to connect your brand at an emotional level beyond the product
Gaining A Competitive Edge
12:20 pm - 12:40 pm SESSION: Personalisation at Mediamarkt: Moving from point solutions to a unified platform play David Geisen - CDO, MediaMarkt Iberia Anoop Vasisht - General Manager, Europe, Dynamic Yield
Gaining A Competitive Edge
12:40 pm - 1:00 pm CASE STUDY Brand’s online marketplaces strategy – must-have or nice-to-have – in the era of growing popularity of marketplace platforms Bożena Nawara-Borek - eCommerce Manager Europe/ CEEMEA, Swarovski
Room: Tiergarten I
INTERACTIVE STREAM – Workshops
12:00 pm - 1:00 pm WORKSHOP 5 + 1 E-Commerce and Retail Strategies to Survive and Thrive Jakub Santur - Director of eCommerce DACH, e-Spirit AG Christoph Bohm - Product Owner eCommerce, e-Spirit AG Sebastian Brix - Solution Engineer, e-Spirit AGThe future of retail, e-commerce and digital transformation: Learn how to think more like digital natives and how to combine the advantages of in-store and on-line commerce experiences.
Room: Tiergarten II
INTERACTIVE STREAM – Workshops
12:00 pm - 1:00 pm WORKSHOP: Break Free: Exceed customer expectations beautifully simple Alina Gleiss - Sales Manager, Central EMEA, Zendesk
Exhibition Hall (Potsdam II)
1:00 pm - 2:00 pm Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers.
Room: Tiergarten III
1:00 pm - 2:00 pm ContentSquare VIP lunch (Invitation only)
Thomas Weyand - VP DACH, ContentSquare Saúl Trujillo Suárez - Senior Product Manager, JUNIQE
Room: Koepenick I+II
1:00 pm - 2:00 pm Stefanini Lunch Masterclass - Invitation only
Bogdan Galusca - Business Development Director EMEA, Stefanini
UX STREAM – Optimising The Mobile Experience
2:00 pm - 2:20 pm CASE STUDY: How we improved our most important mobile apps KPIs within 13 months? Veselina Hristova - Product Owner Mobile Apps, zooplus AG
UX STREAM – Optimising The Mobile Experience
2:20 pm - 2:40 pm CASE STUDY Mobile-First Commerce: How to empower unique mobile user experiences, drive revenue and reduce maintenance costs using PWA Tom Karwatka - CEO, Divante
UX STREAM – Optimising The Mobile Experience
2:40 pm - 3:00 pm CASE STUDY : How to gain competitive advantage in high value goods through personalised customer service and customer trust as a key driver Andreas Rainer - Managing Director, A-Z Gartenhaus
UX STREAM – Optimising The Mobile Experience
3:00 pm - 3:20 pm CASE STUDY: Bringing Immersive Customer Experiences to Online Retail for Increased Sales Conversion Dalia Lasaite - CEO, CGTrader
MARKETING STREAM – Data-Driven Personalisation
2:00 pm - 2:20 pm CASE STUDY Turning customer insights into actionable intelligence: How to run advanced analytics on customer data to align your digital channels and create a truly connected shopping journey Martin Roulund Jakobsen - eCommerce Manager, Radisson Hotel Group•How to track a customer’s buying experience across multiple platforms
•How to create and sustain an effective data analytics strategy
•Cutting through the noise – key data sources to focus on and how to interpret the results
MARKETING STREAM – Data-Driven Personalisation
2:20 pm - 2:40 pm CASE STUDY The impact of true personalisation on revenue and customer loyalty: Using AI to activate omni-channel CRM data for advertising Peter Potthast - Country Manager DACH, Conversant Media
MARKETING STREAM – Data-Driven Personalisation
2:40 pm - 3:00 pm CASE STUDY How we deliver on our promises with lower cost yet higher flexibility Rossen Roussev - Global eCommerce Manager, Pandora
MARKETING STREAM – Data-Driven Personalisation
3:00 pm - 3:20 pm CASE STUDY: How to use content discovery to increase ROI in your eCommerce marketing Tatjana Biallas - Country Manager DACH, Taboola Stefan Kock - Marketing Director, moebel.de
INTERACTIVE STREAM – Workshops
2:00 pm - 3:00 pm THE MARKETING WORKSHOP: Building a successful Customer Engagement Strategy that drives ROI Florian Korbella - Solution Lead, Exponea
INTERACTIVE STREAM – Workshops
2:00 pm - 3:00 pm INNOVATION AT ITS BEST WORKSHOP From design thinking to design doing: Learn how to digitalize a beer community through people’s ideas, processes and technology Martin Gruber - Innovation Evangelist, Netconomy
Exhibition Hall (Potsdam II)
3:20 pm - 4:00 pm
Afternoon Networking Break
UX STREAM – Advanced in Digital Channel Optimisation
4:00 pm - 4:20 pm CASE STUDY Cross Border eCommerce in China: A market full of opportunities and over one hundred million potential customers – how to enter successfully? Julia-Caroline Schmidt - Head of China Business, windeln.de
UX STREAM – Advanced in Digital Channel Optimisation
4:20 pm - 4:40 pm CASE STUDY Otto’s approach to digitalize image content production and how we got there! Catharina Classen - E-Development Senior Account Manager, Otto
UX STREAM – Advanced in Digital Channel Optimisation
4:40 pm - 5:20 pm CASE STUDY How to tap into your shoppers basic behavioral drivers when using immersive technology to achieve satisfaction in their shopping experience Ida Josefsson - Digital Innovation and Business development manager, SJ AB•How engaging systematically with your customer is key to creating a seamless customer experience
•How can you get a true reflection of the customer experience in a complex omnichannel environment?
•How to introduce agile technology across the eCommerce department to help create more personalised experiences
MARKETING STREAM – Creativity: The Art of Storytelling
4:00 pm - 4:20 pm CASE STUDY How to use content that cuts through the noise in an attention deficient landscape and builds a community of loyal customers that engages with your brand in the online-offline worlds Andreas Aurhammer - Managing Director, Nitro Snowboards•What is the right marketing mix to engage customers in today's attention-deficit landscape?
•How can you build a community of loyal customers that engage with your brand in online and offline experiences?
•Exploring the value of genuine experiences, for both your customers and your brand
MARKETING STREAM – Creativity: The Art of Storytelling
4:20 pm - 4:40 pm CASE STUDY How to work with your product team to develop killer content that resonates and engages your customers across all digital touchpoints Ian Pascal Volz - Managing Director of Performance, fischerAppelt•How agile thinking can transform your content marketing and deliver greater results
•How agile content marketing allows marketers to respond quicker to customers across channels to engage and bring more traffic
MARKETING STREAM – Creativity: The Art of Storytelling
4:40 pm - 5:00 pm CASE STUDY How to use new digital channels that open up new distribution opportunities Kai Herzberger - Director DACH & EMEA, eCommerce & Transformational Retail, Facebook
INTERACTIVE STREAM – Workshops
4:00 pm - 5:00 pm WORKSHOP Personalization in a post-GDPR World: How local data powers personalized experiences that drive Transformational Growth Nasser Sahlool - Vice President, Client Strategy, DAC GroupPersonalization of experiences promises to transform the relationship that brands can build with their most valuable audiences. But how can this be achieved in a post-GDPR world that restricts access and usage of customer data? The key is location-based data that is used to build intuitive and connected experiences from the brand to the hyper-local level and through the entire customer journey, whether through content, media, search or social channels and platforms. Discover how the most progressive retail brands access, leverage, integrate and optimize location data to build highly personalized experiences that delight audiences and drive transformational growth, both online and in-store.
In this highly interactive small group format, choose the topic most reflective of your current challenges, then dive deep with your peers
STREAM A – Beer Roundtables
5:05 pm - 6:00 pm Beer Roundtables1-How to use data to help generate creative ideas: Rebecca Atanda, eCommerce Marketing Manager, Columbia Sportswear
2- How to still manage great content creation in more segmented, demanding and fragmented media landscape?: Fernanda Conti, Head of Global Marketing Communication, STABILO
3-How to dynamically increase the effectiveness of your SEO strategy: Stefan Kock, Marketing Director, moebel.de
4-How to implement an effective strategy to strengthen customer loyalty and increase their lifetime value : Werner Hammer, Head of eCommerce, GANT
5-How to strengthen the integration of your physical and web stores to truly deliver seamless customer experiences: Michael Bermadinger, Head of eCommerce Operations & Projects, Interspar
6-1P vs. 3P on Amazon as a manufacturer. Is it better to go 1P or 3P on Amazon or do a combined model?: Stefanie Greve, Senior key account manager – ecommerce, RB
7-How to overcome the challenges around using voice search and personal assistants: Tobias Zeit, Director of eCommerce, DocMorris
Beer Roundtables
5:05 pm - 6:00 pm Beer Roundtables Philip Lange - Head of Content, inckd Ulrike Hackl - eCommerce Account Manager, Fossil Dietmar Giese - Country Manager DACH, iAdvize Anoop Vasisht - General Manager, Europe, Dynamic Yield8- The importance of knowing your customer in order to recommend products that will really benefit them: How to take recommendations to the next level: Philip Lange, Head of Content, inckd -Loylogic
9-How to look for the best defensive partnership and strong alliances in the market to beat competitors: Ulrike Hackl, eCommerce & Account Manager, Fossil
10-The future of digital customer engagement: Why 2019 is the year to invest in humans: Dietmar Giese, Country Manager DACH, iAdvize
11-Top 20 Personalization Use-Cases for Every Step in the Conversion Funnel: In its most basic form, conversion funnels follow the classic AIDA model (Awareness, Interest, Desire, Action). Not all customers will make it till the end of the funnel and will drop off as they move through each phase. Salespeople and marketers must always be thinking of innovative ways to test and optimize the funnel. They need to educate customers on the benefits of a product and create an increasingly smooth transition from the top of the funnel to the bottom. Anoop Vasisht, General Manager, Europe, Dynamic Yield
