Main Day 2 | 19th March
8:20 am - 8:50 am
Registration and Welcome Coffee
8:50 am - 9:00 am
Opening Remarks and Chairperson’s Opening Address
Prof Christian Stummeyer -
Professor of Digital Commerce,
Technical University of Ingolstadt
ACCELERATING YOUR DIGITAL MATURITY
9:00 am - 9:20 am
KEYNOTE CASE STUDY: Revolutionising Digital: How we have eliminated digital uncertainties to achieve a successful organisational transformation that revolutionises customer-centricity
Michael Merler -
Chief Digital & Transformation Officer,
Transgourmet GmbH & Co OHG
- Examining the steps to define and achieve ambitious goals to align your organisation for digital success
- Learning how to break down silos and rigid structures to foster effortless cross-functional collaboration
- Considering how to synchronise your people, technology and customer channels as the only way to accelerate digital maturity and performance
MODERNISING THE SHOPPING JOURNEY
9:20 am - 9:50 am
KEYNOTE FIRESIDE CHAT: Venturing Into Mobile Apps: How can you design a unique app that simplifies the purchasing experience, better connects you to your customers and creates a highly profitable digital sales channel?
Katrin Hana -
Head of Loyalty & Retention,
MediaMarktSaturn
Mr. Mike Egbert -
Head of eCommerce Performance Management,
Douglas
Prof Christian Stummeyer -
Professor of Digital Commerce,
Technical University of Ingolstadt
- What are the best strategies for designing an engaging mobile app that users are motivated to use for ease and increased satisfaction?
- How can you implement recommendations, notifications and offers that are personalised and wanted by customers based on their behaviours and preferences to keep them engaged?
- How can you overcome common pitfalls to ensure that the app is fast, reliable, and accessible to a diverse range of consumers and devices to maximise user adoption and retention?
OPTIMISING PRICING
9:50 am - 10:20 am
PANEL: Leveraging Adaptive Pricing Models: How can you optimise forecasting and pricing strategies to maximise profitability in volatile markets?
Mr. Sebastian Rahmel -
Operational Director E-Commerce,
Medion
Sven Baumgarten -
Head of Pricing & Product Analytics,
DocMorris
Raghav Sehgal -
Director of Business Intelligence,
Expondo
- How can you develop adaptive pricing strategies that respond to fluctuating demands to maximise revenue?
- How can you leverage accurate demand forecasting to optimise inventory levels and support successful marketing campaigns?
- How can you analyse product data across your channels to determine the movement of stock and enhance profit margins?
MAXIMISING MARKETPLACE PRESENCE
10:20 am - 10:40 am
CASE STUDY: Standing Out from the Crowd: How to effectively navigate marketplace platforms and optimise your presence versus competitors to reach a larger audience and maximise this powerful revenue stream
- How to leverage platform-specific tools and features to implement targeted advertising and promotional campaigns that boost visibility and drive higher sales
- How to optimise product listings, enhancing visibility and attracting more customers amidst strong competition
- How to conduct competitive analysis to identify gaps and opportunities in your marketplace strategy to differentiate offerings and capture a larger share of the market
10:40 am - 11:20 am
Morning Break with Networking
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
TRACK A: CAPITALISING FROM RETAIL MEDIA
11:20 am - 12:00 pm FIRESIDE CHAT INTERACTIVE: Perfecting Third-Party Advertising: What steps are leading retailers taking to establish their retail media channels that reach untapped customer bases across diverse demographics to drive revenue growth? Marieke Meyn - Director Brand Relations & Retail Media, ABOUT YOU SE & Co. KG Heike Lari - Partner Consultancy and Propositions Director, Zalando Marketing Services GmbH- How can you use retail media channels to identify and target new customer demographics?
- How can you measure the effectiveness of retail media channels in expanding your customer base and driving revenue?
- What technologies or tools are being used to optimise retail media strategies?
TRACK A: CAPITALISING FROM RETAIL MEDIA
12:00 pm - 12:30 pm CASE STUDY: Exploring New Revenue Streams: How to integrate retail media solutions into your business to monetise first party customer data and introduce a new revenue stream- How to leverage first-party data to create targeted advertising opportunities for brands that generate additional revenue through networks
- How to build a robust platform that allows advertisers to seamlessly engage with customers across the journey
- How to evaluate the ROI of retail media campaigns to ensure optimisation
TRACK A: CAPITALISING FROM RETAIL MEDIA
12:30 pm - 1:00 pm CASE STUDY: How we are leveraging our data and online channels to turn these assets into high-margin revenue streams- How to gain initial buy in and investment from the business when launching a retail media network
- What data-driven personalised experiences can you offer advertisers to help them better target your customer whilst improving the experience?
- Which technologies do you need to build a monetisation platform, and should you use a partner or build a proprietary network yourself?
TRACK B: SPEEDING-UP FOR SATISFACTION
11:20 am - 12:00 pm CASE STUDY INTERACTIVE: Speeding-Up Delivery: How to leverage existing infrastructure for home delivery in under 40 minutes to significantly bolster customer satisfaction Felix Lutter - Head of Retail Innovation, Just Eat Takeaway.com- Learn the importance of quick delivery time in correlation to customer decision making online
- Discover how to overcome internal and external challenges to integrate super quick delivery into current infrastructure
- Explore the steps that both grocery and non-food retailers have taken to successfully implement <40min delivery times
TRACK B: SPEEDING-UP FOR SATISFACTION
12:00 pm - 12:30 pm CASE STUDY: Streamlining Shopping: How to create the quickest and most convenient customer experiences across all your channels to encourage retention and loyalty- How to implement seamless cross-channel strategies that allow customers to consistently switch between offline and online channels
- How to utilise technology to offer personalised customer service to enhance the customer experience and foster loyalty
- How to streamline the checkout process and provide multiple payment options to ensure an effortless purchasing journey
TRACK B: SPEEDING-UP FOR SATISFACTION
12:30 pm - 1:00 pm CASE STUDY: End-to-End Tailoring: How we crafted and executed an advanced content strategy to deliver personalised content and experiences pre and post shopping journey to significantly boost conversion and retention rates- Learn how to map customer shopping journeys to identify key engagement points and inform content strategy
- Assess the role of content personalisation engines to adapt messaging and offers
- Consider personalised post-purchase engagement strategies to improve retention
INTERACTIVE STREAM: WORKSHOPS
11:20 am - 12:05 pm WORKSHOP 10: How can you develop a strong and memorable post-purchase customer experience to enhance loyalty?
1:00 pm - 2:00 pm
Networking Lunch
MACROECONOMIC DISRUPTION
2:00 pm - 2:30 pm
GUEST KEYNOTE: Top of Mind Disruptions: How to understand the macroeconomics behind and prepare for the three top retail trends that are reshaping the industry – Gen AI, Marketplaces and eCommerce evolution
Mr. Richard Lim -
CEO,
Retail Economics
INTERACTIVE STREAM: WORKSHOPS
2:00 pm - 2:45 pm WORKSHOP 11: How can you create a cost-effective metaverse retail channel that adds wow factor to your brand and increases customer engagement?AI VS. HUMAN CREATIVITY
2:30 pm - 3:00 pm
OXFORD STYLE DEBATE: TRUE or FALSE: AI has the capacity to become more creative than humans
John Sadeghipoor -
Director of Marketing,
Free People (Anthropologie, Urban Outfitters)
Mr. Matthias Haase -
Managing Director,
Zalando
Simon Kinzel -
eCommerce Expert – Former Head of eCommerce,
Tchibo
Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.
Who will deliver the knockout argument to claim victory? Take your seat and vote!
TRUE: John Sadeghipoor, Marketing Director, URBN
FALSE: Matthias Haase, Managing Director, Zalando
MODERATOR: Simon Kinzel, eCommerce Expert
For the final session of eTail Germany 2025, this is another chance to break out with a group of 8 to 10 of your peers to engage in an open discussion to benchmark new ideas and new strategies that you can take back to your own organization, choosing from topics suggested by you yesterday!
INTERACTIVE WORKING GROUPS
3:00 pm - 3:40 pm
Working Groups TBC
For the final session of eTail Germany 2025, this is another chance to break out with a group of 8 to 10 of your peers to engage in an open discussion to benchmark new ideas and new strategies that you can take back to your own organization, choosing from topics suggested by you yesterday!