Conference Day One – 10th March 2020
7:30 am - 8:50 am
Registration & Welcome Coffee
8:50 am - 9:00 am
Chairperson’s Opening Address
Prof. Dr. Christian Stummeyer -
Professor of Digital Ecommerce,
Technical University of Ingolstadt
Prof. Dr. Christian Stummeyer
Professor of Digital EcommerceTechnical University of Ingolstadt
Embracing Digital Transformation
9:00 am - 9:20 am
INSPIRATIONAL KEYNOTE: Turning market disruption into a competitive advantage: From user experience to putting the you in user experience personalized product and brand experience as competitive advantage
Dominic Millioud -
Managing Director,
EAT.ch
9:20 am - 9:40 am
KEYNOTE: How to scale Data function in a fast-growing organization?
Sébastien Foucaud -
Chief Data Officer,
HRS Group
In a fast-growing company, knowing how to use Data Analytics, Data Science and Machine-Learning is not only about hiring the right data people and work on the right problem but also how to setup the function and spread best knowledge and practices related to data and associated technology across the organization. In this talk I will use concrete examples of problems faced in setting up a large data function and how we are solving it at HRS.
Adapting To New Market Trends
9:40 am - 10:20 am
ALL-STAR PANEL: Tips and tricks from top retailers on inspiring the next generation of eCommerce – Which business models, strategies and technologies will win in 2020?
Dr. Stefanie Vollmer -
Research Consultant,
Similarweb
Helmar Hipp -
Managing Director,
Cyberport
Daniel Infanger -
Managing Director,
Conrad Electronics International
Dr. Philipp Gattner -
Chief Executive Officer,
reBuy reCommerce
Gareth Locke -
Chief Growth Officer,
mytheressa
Jennifer Yohannes -
CEO,
Kartenmacherei
Henrik Voss -
Head of Retail, eCommerce and Marketing,
GRAVIS
- How the next generation of eCommerce is about bringing the store to customers, not driving customers into a store
- How to control the customer experience despite how it all evolves, building the shopping experience around engagement
- Moving away from the “buy now” strategy to create incredible experiences that keep you relevant with your customers whenever and wherever that may be
- How can you build a ‘best-in-class’ customer-centric omnichannel roadmap to future-proof your business and continue to thrive in a constantly changing market?
- How can retailers best utilise AI and digital assistant technology to reinvent their customer engagement strategies to avoid the possibility of extinction
- How to use interactive product visualisation technology to offer tangible in-store experiences to your online consumers
- How companies can combine sustainability strategies without losing the commercial focus
10:20 am - 10:40 am
KEYNOTE: Marketing automation doesn’t exist. What people call “Marketing Automation” is really about Sales and Journey automation. And it looks more like engineering than art. Can you blend the two?
Yannik Kottusch -
Sales Director DACH,
Tinyclues
Sara Taify -
Product Marketing Manager,
Tinyclues
“Real Marketing” is mission-critical but you can easily lose sight of it in the midst of performance demands. In this session, let’s talk about what automation can’t do for customer marketing and what you can to build data-driven, productive marketing plans that resonate with your customers and authentically represent your brand.
Yannik Kottusch
Sales Director DACHTinyclues
Sara Taify
Product Marketing ManagerTinyclues
10:40 am - 11:20 am
Morning networking break / Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.
Delivering A Personalised CX
11:20 am - 12:00 pm OMNICHANEL PANEL: How can you deliver more engaging shopper experiences in the physical and digital world? Laure Frank - Director eCommerce & Omnichannel, Manor AG Mirko Caspar - Managing Director, Mister Spex Kevin Ziegler - Chief Customer Officer, Orsay Daniela Rank - Co-Founder & CEO, Furnished- How to go beyond omni-channel and think in terms of a single platform where everything lives together
- How to build a mature unified eCommerce model that optimises your digital &offline channels to stay ahead of the competition
- How to create a real digital supply chain in house that can deliver the best experience to our customers in both worlds?
- Leveraging consumer insights from big data to craft customised experiences
- How to better capture, analyse and apply consumer data to transform your business into a customer-centric company
- How to better track customer data footprints across your digital & offline touch points to gain a better understanding of customer behaviour
INTERACTIVE STREAM
11:20 am - 12:10 pm WORKSHOP: Low conversions? It's your search experience! How to maximize sales by helping consumers find the perfect products in the age of choice overload Vera Mayer - Chief Product Officer, Zoovu Henrik Voss - Head of Retail, eCommerce and Marketing, GRAVISDo you want to generate more sales but only a fraction of your visitors are converting? It may be down to an ineffective search experience. In the age of choice overload, consumers demand guidance and assistance in their purchase journey. We'll show you what it takes to create human-friendly, conversational search experiences that have increased digital sales by 211%.
Join this interactive session to learn:
· Why ‘choice paralysis’ continues to be one of the biggest problems to solve in the digital era
· Why your keyword search and product filters are no longer enough in times when voice, bots and robots are taking over
· What leading brands and retailers like Gravis are doing right now to fix broken search and customer experiences
· Best practices and tips to elevate your shopping experience and sell more
12:00 pm - 12:20 pm
CUZTOMIZATION KEYNOTE: With customers shopping with their emotions rather than their wallets how to adapt to an increasing demand for a more personalized product experience
Christian Möhring -
CEO and Founder,
Madeone
12:20 pm - 12:40 pm
INSPIRATIONAL KEYNOTE: Recommendation battle between two personalization vendors!
Julian Hillig -
Head of Market Development EMEA,
Dynamic Yield
Julian Hillig
Head of Market Development EMEADynamic Yield
12:40 pm - 1:00 pm
KEYNOTE: Democratize your CX Data! How to enable your digital teams to create better experiences with behavioral insights accessible to everyone
1:00 pm - 2:00 pm
Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers.
1:00 pm - 2:00 pm
LUNCH WORKSHOP: Turning returns into returning customers! How to use the returns process to increase customer loyalty and upsell
Nicolo Viegener -
Business Advisor,
Metapack
1:00 pm - 2:00 pm
LUNCHWORKSHOP: How to succeed in a complex delivery world with Seven Senders’ single API approach
Thomas Hagemann -
Managing Director & Founder,
Seven Senders
1:00 pm - 2:00 pm
WORKSHOP: Transforming Commerce: Winning the hearts, minds and wallets of local audiences
Nasser Sahlool -
VP, Client Strategy,
DAC Group
• How to find and personalize experiences for Local audiences
• How to align media and content, from brand to local, underpinned by data
• How to integrate brand and performance marketing to reach and convert new audiences
• The transformational impact this has for retailers around the world
DIGITAL STREAM - Reaching Seamless Experiences
2:00 pm - 2:20 pm CASE STUDY: How IKEA uses interactive augmented reality applications to enhance the shopping experienceDIGITAL STREAM - Reaching Seamless Experiences
2:20 pm - 2:30 pm INNOVATION SPOTLIGHT: Speeds-up products’ time to market, engage your shoppers while offering consumers better transparency Antoine Durieux - CEO, Alkemics
DIGITAL STREAM - Reaching Seamless Experiences
2:30 pm - 2:50 pm CASE STUDY: What's next in 2020: How to dramatically improve your engagement and success rate with new digital technologies? Norman Nielsen - Director, Organic, Omio- How to approach A/B testing – where to start
- What questions do you need to ask in order to start the process?
- How to decide which variation you need to test and for how long
- How to run an A/B test if the traffic is low
- The importance of running continuous A/B tests to create a more efficient website
Data driven revenue attribution Abstract: How to collect data, which methods to use and what is the true expected impact of attribution in our multichannel marketing ecosystems
INTERACTIVE STREAM - Workshop
2:00 pm - 3:00 pm WORKSHOP: Data driven revenue attribution workshop: How to collect data, which methods to use and what is the true expected impact of attribution in our multichannel marketing ecosystems Bruno Gorgulho - Head of Solutions, Exponea
2:50 pm - 3:10 pm
CLIENT INTERVIEW
3:10 pm - 3:30 pm
CASE STUDY: Scaling business for brands & retailers
Andreas Platiel -
Strategic Partnerships, EMEA,
ChannelAdvisor
3:30 pm - 3:50 pm
CASE STUDY: Keeping your customers coming back for more: How to extract actionable insights from digital & offline data sets to better understand and deliver on your customer needs
Florian Bonnet -
Head of Product,
Zizoo
- Thinking outside the box: how to re-energise tired and traditional customer loyalty programmes
- How can you drive customer engagement and foster loyalty with blockchain, AR and VR
- How to develop loyalty programs that deliver real commercial success by focusing on customer centricity rather than discounts
- How to measure how successful your loyalty program is in order to personalise further
3:50 pm - 4:10 pm
CASE STUDY: How CDPs help marketers map the customer journey
Henry Li -
Director of Business Development,
Arm Treasure Data
4:10 pm - 4:30 pm
Afternoon Networking Break
4:30 pm - 4:50 pm
FIRE SIDE CHAT INTERACTIVE– MEET THE MOST EXPERIENCED SUBSCRIPTION ECOMMERCE PLAYER IN THE DACH REGION: How to implement a subscription business model that strengthens customer loyalty and increases their lifetime value
Samy Liechti -
Founder,
BLACKSOCKS
- How to build a successful subscription business that creates creating value to the subscribers
- The challenge of maintaining customer interest and engagement with the products on offer
- The importance of building a flexible subscription service that allows customers to customise their orders monthly
4:50 pm - 5:10 pm
CASE STUDY: D2C meets retail revolution: Find out how Yamo is changing the baby food category in Europe, both on- and offline
Tobias Gunzenhauser -
CEO and Co-Founder,
Yamo
Finding The Next Big Start Up
5:10 pm - 5:50 pm
DRAGONS’ DEN: Of the many new technologies now entering the digital space, which are the best ones to invest in to achieve a seamless retail experience that exceeds customer expectations?
Christian Augustin -
Senior Customer Success Executive,
e-bot7
Kevin Becker -
Co-Founder,
Dotaki
Bobby Östberg -
CEO and Founder,
ZyseMe
Mirko Brunk -
Strategic Designer,
Tiliter
Johannes Brenninkmeyer -
Director,
Plug and Play Retail Munich
Christian Möhring -
CEO and Founder,
Madeone
Dorit Posdorf -
Chief Marketing & Sales Officer,
OUTFITTERY
Judges:
Julia Exner, Director Digital Business Development & Communication, Otis Germany
Start-ups:
· Xaver Lehmann is CEO & Managing Director, e-bot7
· Kevin Becker, Co-Founder, Dotaki
· Bobby Östberg, Founder & CEO,ZyseMe
· Marcel Herz, Co-Founder, Tiliter
Johannes Brenninkmeyer
DirectorPlug and Play Retail Munich
