eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Michael Wolczyk, Head of Digital Sales and Processes at Commerzbank

Michael Wolczyk


Head of Digital Sales and Processes
Commerzbank

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Conference Day Two – 11th March 2020

Wednesday, March 11th, 2020


2:55 PM Retail Conversations

1- How to build a mature unified eCommerce model  that optimises your digital &offline channels to stay ahead of the competition.
2- How to create a unified content that aligns with the company’s strategy and enhances your user experience.
3- How to take advantage of different social media tools based on the nature of your product.
4- How do you determine the perfect number of customer segment?
5- How to get customer insights to create content that drives conversions in your site.
6- How to use personalised email marketing to grow your eCommerce revenue and increase your customer lifetime value 

2:55 PM Retail Conversations

1- How to build a mature unified eCommerce model  that optimises your digital &offline channels to stay ahead of the competition: Michael Bermadinger, Head of eCommerce Operations & Projects, INTERSPAR

2- How to create a unified content that aligns with the company’s strategy and enhances your user experience:
Michael Wolczyk,  Head of Digital Sales & Innovation, Commerzbank AG

3- How to take advantage of different social media tools based on the nature of your product:
STC, Dynamic Yield

4- How do you determine the perfect number of customer segment?:
Dorit Posdorf, Director Marketing & Sales, OUTFITTERY

5- How to get customer insights to create content that drives conversions in your site:
Meric Vardarizi, eCommerce Manager, RB

6- How to use personalised email marketing to grow your eCommerce revenue and increase your customer lifetime value:
STC, netRivals

7- Cutting-edge search techniques: How to leverage the right text, images and audio to improve the effectiveness of your SEO strategy:
 STC, Gpredictive

8- It’s more than just points!: How can you make sure each touchpoint – whether in-person or in-app –creates the most value for your customer.

9- How to build the right eCommerce infrastructure and smartly select the best tech providers to grow your sales.

10- How to leverage  powerful personalisation techniques suited to customers on the go toconvert high mobile traffic into sales.